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Ameritrade
THUNDER FACTORY Integrated Marketing Communications
Chemistry.com
THUNDER FACTORY Integrated Marketing CommunicationsExtra Space Storage
THUNDER FACTORY Integrated Marketing CommunicationsFactiva
THUNDER FACTORY Integrated Marketing CommunicationsHighMark Funds
THUNDER FACTORY Integrated Marketing CommunicationsMcKesson
THUNDER FACTORY Integrated Marketing CommunicationsOnStation
THUNDER FACTORY Integrated Marketing CommunicationsThe NPD Group
THUNDER FACTORY Integrated Marketing CommunicationsPSOMAS
THUNDER FACTORY Integrated Marketing CommunicationsSan Mateo Public Library
THUNDER FACTORY Integrated Marketing CommunicationsValleyCrest Companies
THUNDER FACTORY Integrated Marketing CommunicationsZANTAZ

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The Challenge

To help Visa gain broad acceptance and drive usage of its smart card technology platform, the Visa Open Platform®, amongst issuing banks and application developers worldwide.

What We Did
  • Conducted in-depth research that found that Visa had strong advantages over its main competitor MasterCard, such as strong reviews by key industry analysts and a solid reputation for technology and product innovation
  • Created a global integrated marketing program to promote the essential "openness" and flexibility of Visa's smart card solution, emphasizing how it was better positioned to help issuers accelerate their adoption of business-building smart card programs worldwide.
  • Created and launched Visa Open Platform Web site for issuers, developers, technology partners and media/analysts; the site became a critical, interactive vehicle to communicate regularly with key Open Platform stakeholders
  • Launched a worldwide developer communications program, including developer seminars at major conferences in London, Paris and Orlando, and a joint conference during Sun's Java trade show
  • Full page ads in influential trade publications
  • Ongoing media outreach campaigns worldwide
Results

By creating strong demand for, and adoption of, the Open Platform, we helped Visa solidify its leadership position, particularly as the global card payment industry migrates from traditional magnetic stripe technology to chip-based smart cards.

case studies:

AIA
THUNDER FACTORY Integrated Marketing Communications
Ameritrade
THUNDER FACTORY Integrated Marketing Communications
AT&T Wireless
THUNDER FACTORY Integrated Marketing Communications
Cabela's
THUNDER FACTORY Integrated Marketing Communications
Dr. Pepper
THUNDER FACTORY Integrated Marketing Communications
Fortify Software
THUNDER FACTORY Integrated Marketing Communications
Fleetwood
THUNDER FACTORY Integrated Marketing Communications
Loyola Marymount University
THUNDER FACTORY Integrated Marketing Communications
NationPoint
THUNDER FACTORY Integrated Marketing Communications
OnStation
THUNDER FACTORY Integrated Marketing Communications
San José State University
THUNDER FACTORY Integrated Marketing Communications
Stanford University
THUNDER FACTORY Integrated Marketing Communications
Visa
THUNDER FACTORY Integrated Marketing Communications
ZANTAZ
THUNDER FACTORY Integrated Marketing Communications