WHAT WE DO  PORTFOLIO >> Ameritrade Chemistry.com Extra Space Storage Factiva HighMark Funds McKesson OnStation The NPD Group PSOMAS San Mateo Public Library ValleyCrest Companies ZANTAZ   Case Studies   Client List  ABOUT US  CONTACT The Challenge Management wanted to create more awareness and understanding of Fortify's unique approach to software security What We Did Developed a new brand positioning and communications strategy Developed an integrated marketing strategy for implementing the new positioning Created a new tagline "Security Starts Here" Created an integrated "Buzz Marketing" campaign around the 2004 RSA Information Security Conference Activated conference attendees to visit a unique marketing website ("ITSS" - It's the software stupid) for further information Results Buzz Marketing campaign created awareness, interest and excitement around the Fortify brand Drove significant traffic to a branded marketing website case studies: AIA Ameritrade AT&T Wireless Cabela's Dr. Pepper Fortify Software Fleetwood Loyola Marymount University NationPoint OnStation San José State University Stanford University Visa ZANTAZ PORTFOLIO   |   HOME   |   CONTACT   |   PRIVACY