WHAT WE DO  PORTFOLIO >> Ameritrade Chemistry.com Extra Space Storage Factiva HighMark Funds McKesson OnStation The NPD Group PSOMAS San Mateo Public Library ValleyCrest Companies ZANTAZ   Case Studies   Client List  ABOUT US  CONTACT The Challenge Identify the unique beverage wants, needs and desires of acculturated Hispanic teens Establish a clear point of local differentiation that Dr Pepper could own, while being consistent with the brands nation wide architecture. Stimulate growth while the majority of the competitive carbonated soft drink brands where losing sales What We Did Determined the core four strategic marketing pillars where Dr Pepper could attach to Hispanic teens Conducted teen to teen infield, quantitative research to identify relevant marketing associative Initiated an in-depth qualitative "slice of life" research program to capture the day to day Hispanic teen lifestyle Developed a local, strategic positioning and communication platform Created an integrated local marketing campaign that activated trial and frequency among a complex consumer group through a multi-channel retail environment Results The local program was adapted and executed through-out the market case studies: AIA Ameritrade AT&T Wireless Cabela's Dr. Pepper Fortify Software Fleetwood Loyola Marymount University NationPoint OnStation San José State University Stanford University Visa ZANTAZ PORTFOLIO   |   HOME   |   CONTACT   |   PRIVACY