THUNDER FACTORY
 WHAT WE DO
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Ameritrade
THUNDER FACTORY Integrated Marketing Communications
Chemistry.com
THUNDER FACTORY Integrated Marketing CommunicationsExtra Space Storage
THUNDER FACTORY Integrated Marketing CommunicationsFactiva
THUNDER FACTORY Integrated Marketing CommunicationsHighMark Funds
THUNDER FACTORY Integrated Marketing CommunicationsMcKesson
THUNDER FACTORY Integrated Marketing CommunicationsOnStation
THUNDER FACTORY Integrated Marketing CommunicationsThe NPD Group
THUNDER FACTORY Integrated Marketing CommunicationsPSOMAS
THUNDER FACTORY Integrated Marketing CommunicationsSan Mateo Public Library
THUNDER FACTORY Integrated Marketing CommunicationsValleyCrest Companies
THUNDER FACTORY Integrated Marketing CommunicationsZANTAZ

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The Challenge

Develop a new identity, positioning and integrated marketing plan for San Josť State's new state of the art student housing facility to generate awareness, and fill over 2,400 beds.

What We Did
  • Conducted detailed brand assessment, including both qualitative and quantitative research
  • Developed brand positioning, messaging strategy, website and visual identity for the new residential facility
  • Created partner marketing program to link local business with the new facility and its incoming residents
  • Implemented high impact marketing events and guerrilla marketing campaign to attract high school and university students to Campus Village
Results

THUNDER FACTORY has blown past its goals every step of the way, and anticipates 100% occupancy for SJSU's Campus Village by opening day in August 2005.

case studies:

AIA
THUNDER FACTORY Integrated Marketing Communications
Ameritrade
THUNDER FACTORY Integrated Marketing Communications
AT&T Wireless
THUNDER FACTORY Integrated Marketing Communications
Cabela's
THUNDER FACTORY Integrated Marketing Communications
Dr. Pepper
THUNDER FACTORY Integrated Marketing Communications
Fortify Software
THUNDER FACTORY Integrated Marketing Communications
Fleetwood
THUNDER FACTORY Integrated Marketing Communications
Loyola Marymount University
THUNDER FACTORY Integrated Marketing Communications
NationPoint
THUNDER FACTORY Integrated Marketing Communications
OnStation
THUNDER FACTORY Integrated Marketing Communications
San José State University
THUNDER FACTORY Integrated Marketing Communications
Stanford University
THUNDER FACTORY Integrated Marketing Communications
Visa
THUNDER FACTORY Integrated Marketing Communications
ZANTAZ
THUNDER FACTORY Integrated Marketing Communications