TEENS ENCOURAGED TO CREATE MOBILE CONTENT FOR A CAUSE
"What's Your Vision?" contest will benefit
Lollipop Theater Network and
the thousands of
hospitalized children it serves each year
Los Angeles, CA January 10, 2007 Online mobile content portal MyNuMo today invited teenagers to express their vision for a better world through the creation of unique mobile content. What's Your Vision?, an online contest, will benefit the Lollipop Theater Network, a nonprofit organization that brings the magic of first-run movies to hospitalized children and teens with chronic or terminal illnesses. VISTAKON®, Division of Johnson & Johnson Vision Care, Inc. and makers of ACUVUE® Brand Contact Lenses is a supporting advertiser.
To enter the contest, teens should go to MyNuMo.com where they can create and upload their own personal mobile content. For each entry received during the contest period, ACUVUE® will donate $1 to the Lollipop Theater Network, up to $10,000 and myNuMo will donate 10 cents each time a contest entry is downloaded.
Visitors to the site will be able to download contestants' ringtones, wallpapers and videos to use on their own mobile devices. In each of these three categories, the contestant whose entry or entries are downloaded the most will win a MOTORAZR V3m phone. The grand prize winner with the most downloads across the three categories will also win a trip for two to Los Angeles, to have lunch with Lollipop Theater Network celebrity supporters Taylor Dooley and Matthew Underwood. Dooley, who starred as Lava Girl in the hit movie, "The Adventures of Shark Boy and Lava Girl in 3-D", appeared most recently in the Halloween thriller "Monster Night." Underwood plays teen jock Logan on Nickelodeon's popular "Zoey 101".
The contest is open to legal residents of the United States age 13-18 at the time of entry. Contest entries will be accepted through January 28 and winners will be determined by the number of downloads through February 11. Contestants can increase their chances of winning by encouraging friends to download their entries with the siteís cell phone short code and email generators.
ACUVUE & MyNuMo/2
Contestants also will have the opportunity to sign up for a FREE* TRIAL PAIR certificate from ACUVUE® so they can experience for themselves the all-day comfort and crisp, clear vision provided by ACUVUE® ADVANCETM with HYDRACLEAR™, ACUVUE® OASYS™ and other ACUVUE® brand contact lenses.
Creative development and execution for the campaign was managed by THUNDER FACTORY.
The VISTAKON division of Johnson & Johnson Vision Care, Inc. specializes in disposable and frequent replacement contact lenses which it markets under such brand names as ACUVUE®, ACUVUE® ADVANCETM with HYDRACLEAR™, ACUVUE® ADVANCETM for ASTIGMATISM, ACUVUE® OASYS™ with HYDRACLEAR™ PLUS, ACUVUE® and ACUVUE® 2; 1-DAY ACUVUE® ; ACUVUE® BIFOCAL ; ACUVUE® TORIC, and ACUVUE® 2 COLOURSTM.
About MyNuMo, LLC
MyNuMo is an online community that lets its members create, show, and sell mobile content. The MyNuMo portal delivers independently created content thatís rated and promoted by real people and delivered to any mobile phone. MyNuMoís Web 2.0 tools make it easy for anyone to create and edit music, images and video.
About Lollipop Theater Network
Founded in 2001, Lollipop Theater Network is a 501(c)(3) organization dedicated to bringing the magic of movies to children confined to hospitals nationwide due to chronic or life-threatening illnesses. By working in collaboration with leading motion picture studios, LOLLIPOP screens current theatrical G, PG and PG-13 film releases into hospitals for group and isolation screenings. The organization has been able to offer its program to 34 hospitals across the country and has screened over 100 films since its inception.
About THUNDER FACTORY
Since its founding in 2000, THUNDER FACTORY has built a national reputation for delivering integrated, big idea-driven marketing services that help clients build their businesses. The firm provides a comprehensive range of services in five key areas: integrated marketing strategy/brand development; communications (including online/offline advertising, public relations, blogs, collateral development and event marketing); digital/Interactive marketing (including web development, online/email marketing, mobile marketing, search marketing and online promotions); direct response marketing; and partnership marketing/sales promotions. THUNDER FACTORY's clients range from Fortune 50 corporations to leading mid-sized companies and start-ups, and include Johnson & Johnson, TD AMERITRADE, McKesson Corp., Match.com, Avery Dennison, Vonage, Dell, Extra Space Storage, ValleyCrest and Dr. Pepper/Seven Up Company. Headquartered in San Francisco, THUNDER FACTORY also has offices in Los Angeles and New York City. For more information, visit www.thunderfactory.com.
*Professional exam and fitting fees not included. Valid only while supplies last.
ACUVUE®, ACUVUE® ADVANCE™, HYDRACLEAR™, ACUVUE® OASYS™, ACUVUE® 2 COLOURS™, ULTRA COMFORT SERIES™ and VISTAKON® are trademarks of Johnson & Johnson Vision Care, Inc.