THUNDER FACTORYTHUNDER FACTORY Integrated Marketing Communications
THUNDER FACTORY Integrated Marketing Communications
THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications
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THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications
THUNDER FACTORY Integrated Marketing Communications

THUNDER FACTORY Selected by REX & Co. for
Integrated Marketing and Communications Program

THUNDER FACTORY Develops New Brand Positioning, Tagline and Website

SAN FRANCISCO, CA – June 4, 2007 – THUNDER FACTORY, the fast-growing integrated marketing firm specializing in digital media and brand marketing, today announced the addition of REX & Co. to its growing client roster. REX & Co. offers a revolutionary home finance product which enables homeowners to convert the equity in their homes into cash without interest charges or monthly payments.

THUNDER FACTORY has already created a new brand positioning, tagline and marketing collateral for REX & Co., and recently built and launched an all-new website for the company (www.rexagreement.com). Additionally, THUNDER FACTORY will support REX & Co. with an ongoing integrated marketing and communications program, which includes advertising, online marketing and event marketing.

"We are thrilled to be working with REX & Co., which has developed one of the most innovative financial products I have ever seen," said Patrick U. Di Chiro, Chairman and CEO of THUNDER FACTORY. "Our team is very excited about helping REX & Co. build a strong consumer brand and driving sales through a hard-hitting integrated marketing and communications program."

About REX & Co.

REX & Co., through its REX Agreement, is the only company in the United States that enables homeowners to convert their equity into cash with no debt, no interest, and no monthly paymentsóever. Neither a lender nor a bank, REX & Co. is a respected pure equity home finance and real estate investment company with a single-minded focus on creating smart alternatives for homeowners to access their homesí equity. REX & Co. was founded in 2004 and is a privately held company. REX & Co.ís lead investors include AIG Financial Products Company and Royal Bank of Scotland/Greenwich Capital. For more information, visit www.rexagreement.com.

About THUNDER FACTORY

Since its founding in 2000, THUNDER FACTORY has built a national reputation for delivering integrated, big idea-driven marketing services that help clients build their businesses. The firm provides a comprehensive range of services in five key areas: integrated marketing strategy/brand development; communications (including online/offline advertising, public relations, blogs, collateral development and event marketing); digital/Interactive marketing (including web development, online/email marketing, mobile marketing, search marketing and online promotions); direct response marketing; and partnership marketing/sales promotions. THUNDER FACTORY's clients range from Fortune 50 corporations to leading mid-sized companies and start-ups, and include Johnson & Johnson, TD AMERITRADE, McKesson Corp., Match.com, Visa International, Avery Dennison, Vonage, Dell, Extra Space Storage and ValleyCrest. Headquartered in San Francisco, THUNDER FACTORY also has offices in Los Angeles, New York City and a satellite office in Houston. For more information, visit www.thunderfactory.com.



THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications

press releases

THUNDER FACTORY Expands Portfolio of Integrated Marketing Services with New Digital Business and Audit Strategy Offering
THUNDER FACTORY Integrated Marketing CommunicationsTHUNDER FACTORY Integrated Marketing Communications
THUNDER FACTORY Announces Creative
Team Promotions
THUNDER FACTORY Integrated Marketing CommunicationsTHUNDER FACTORY Integrated Marketing Communications
THUNDER FACTORY Selected by REX & Co. for Integrated Marketing and Communications Program
THUNDER FACTORY Integrated Marketing CommunicationsTHUNDER FACTORY Integrated Marketing Communications
Kiersted / Systems Launches New Web Site
THUNDER FACTORY Integrated Marketing CommunicationsTHUNDER FACTORY Integrated Marketing Communications
THUNDER FACTORY
Teens Encouraged to Create Mobile Content for
a Cause
THUNDER FACTORY Integrated Marketing CommunicationsTHUNDER FACTORY Integrated Marketing Communications
THUNDER FACTORY Jessica Kernan named managing director of Thunder Factory's New York office
THUNDER FACTORY Integrated Marketing CommunicationsTHUNDER FACTORY Integrated Marketing Communications
THUNDER FACTORY
San Mateo Launches New Brand for the City's Library System
THUNDER FACTORY Integrated Marketing CommunicationsTHUNDER FACTORY Integrated Marketing Communications
THUNDER FACTORY Named Direct Response Agency for Extra Space Storage¨
THUNDER FACTORY Integrated Marketing Communications
THUNDER FACTORY Promotes Eric Granof to President
THUNDER FACTORY Integrated Marketing Communications
THUNDER FACTORY Develops Integrated Marketing Campaign Featuring Viral Videos to Launch Factiva Search 2.0
THUNDER FACTORY Integrated Marketing Communications
THUNDER FACTORY Selected as Agency of Record for Leading Local Search and Content Provider
THUNDER FACTORY Integrated Marketing Communications
THUNDER FACTORY Welcomes Match.com to Growing Client Roster
THUNDER FACTORY Integrated Marketing Communications
THUNDER FACTORY Completes Web Re-design Project for the Executive Council of New York
THUNDER FACTORY Integrated Marketing Communications
THUNDER FACTORY Launches New Website to Showcase Full Range of Integrated Marketing Capabilities
THUNDER FACTORY Integrated Marketing Communications
THUNDER FACTORY Makes Senior Hires to Expand Integrated Performance-Driven Marketing Capabilities
THUNDER FACTORY Integrated Marketing Communications
THUNDER FACTORY Expands Business with Three New Clients
THUNDER FACTORY Integrated Marketing Communications
THUNDER FACTORY Expands Eastward with Opening of New York City Office
THUNDER FACTORY Integrated Marketing Communications
THUNDER FACTORY Ranked Twentieth in the Silicon Valley Business Journal's 50 Fastest Growing Private Companies
THUNDER FACTORY Integrated Marketing Communications
THUNDER FACTORY Accelerates Growth in Southern California
THUNDER FACTORY Integrated Marketing Communications
Fleetwood Rv, San José State University Choose THUNDER FACTORY for Integrated Marketing Programs
THUNDER FACTORY Integrated Marketing Communications
Business Growth at Thunder Factory Spurs Headquarters Move, Expansion into L.A. and N.Y.
THUNDER FACTORY Integrated Marketing Communications



THUNDER FACTORY Integrated Marketing Communications
THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications
THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications