THUNDER FACTORY Named Direct Response
Agency for Extra Space Storage®
Will Develop Performance-Driven Marketing Campaigns to Build Extra Space Storage Brand and Expand Market Share for Leading Self Storage Company
SAN FRANCISCO – August 15, 2006 –
THUNDER FACTORY, the fast-growing integrated marketing firm that delivers performance-driven marketing results to blue-chip
clients worldwide, today announced that it has been chosen by Extra Space Storage as its direct response firm. Extra Space
Storage, based in Salt Lake City, Utah (NYSE: EXR), is the second largest self storage provider in the U.S.
Extra Space Storage is looking to build on its recent acquisition of Storage USA to create a more compelling and
differentiated experience and brand promise for its customers. It is partnering with THUNDER FACTORY to develop and execute
integrated marketing strategies to achieve its ambitious marketing and business expansion goals. THUNDER FACTORY's first task
will be to develop a more robust strategic marketing plan, initially focusing on direct marketing (both online and offline).
The self storage industry is very fragmented and not dominated by any one major brand, a fact which THUNDER FACTORY plans to
exploit in its integrated marketing programs to drive Extra Space Storage's business.
“We selected THUNDER FACTORY after a close review of several marketing agencies. We were really impressed with their
creativity and their overall understanding of our business,” said Buck Brown, Senior Vice President of Marketing for Extra
Space Storage. “THUNDER FACTORY subscribes to a results-focused integrated marketing model that is all about helping us grow.
We look forward to a productive partnership with them.”
“We pride ourselves on working with strong leadership brands and Extra Space Storage is exactly that, a leader in a rapidly
growing U.S. industry,” said Patrick Di Chiro, Chairman and CEO of THUNDER FACTORY. “Our team is very excited about the
opportunity to work with a great partner like Extra Space Storage, not only to improve their marketing effectiveness but, more
importantly, to help them expand and grab market share. Extra Space Storage is already redefining the expectations of customers
in the self storage industry, and we intend to exploit that fact as a major competitive advantage for them.”
About Extra Space Storage
Extra Space Storage Inc., headquartered in Salt Lake City, Utah, is a fully integrated, self-administered and self-managed real
estate investment trust that owns or operates 637 self-storage properties in 34 states including Washington, D.C. The Company's
properties comprise more than 425,000 units and 47 million square feet rented by over 340,000 tenants. The Company is the second
largest operator of self storage in the United States. Additional Extra Space Storage information is available at www.extraspace.com.
About THUNDER FACTORY
THUNDER FACTORY was founded in 2000 and has built its reputation by delivering integrated performance-driven marketing services with
a single-minded focus on helping clients build their business. The firm provides a comprehensive range of services in five key marketing
areas: strategy and brand development; communications (including advertising, public relations and buzz/viral marketing); web development
and interactive marketing; direct/online marketing; and partnership marketing. Consistent with its performance-driven marketing approach,
the firm employs a unique results measurement methodology to demonstrate ROI for clients. THUNDER FACTORY has been honored two years
running as one of the Silicon Valley Business Journal's 50 Fastest Growing Private Companies. Clients range from Fortune 100 corporations
to mid-sized, pre-IPO companies, and include McKesson Pharmaceutical, TD AMERITRADE, Match.com, AT&T;/Cingular, Citysearch, CA, Dell,
Dr. Pepper/Seven Up Company, and ZANTAZ. Headquartered in San Francisco, THUNDER FACTORY also has offices in Los Angeles and New York