THUNDER FACTORY WELCOMES MATCH.COM TO GROWING CLIENT ROSTER
New Client Win Demonstrates Growing Demand for Firm’s Integrated Performance-Driven Marketing Model
SAN FRANCISCO (February 24, 2006) – THUNDER FACTORY, a fast-growing integrated marketing firm delivering performance-driven marketing results to blue chip clients worldwide, today announced the addition of Match.com to its growing client roster.
Match.com, the world’s number one dating and relationship company, chose THUNDER FACTORY to assist in the launch of its newest relationship service, Chemistry.com. THUNDER FACTORY is implementing a comprehensive public relations and buzz marketing campaign to motivate single adults to visit Chemistry.com, the first site to recognize that chemistry is essential to a successful, enduring relationship. The program will include a broad range of national public relations and promotional activities, as well as grassroots marketing tactics.
“THUNDER FACTORY offers a unique, integrated approach to marketing and public relations,” said Kristin Kelly, senior director of public relations for Match.com. “They understand that the successful launch of Chemistry.com is not just about building a brand and generating awareness, but that the campaign must also deliver measurable business results.”
"We are thrilled to be working with Match.com, the world’s leading and most innovative relationship company,” said Patrick U. Di Chiro, chairman and CEO of THUNDER FACTORY. "Match.com is a champion of big thinking in its public relations and marketing efforts. We are excited to partner with them in creating and implementing high impact, performance-driven communications campaigns that engage target customers in fresh new ways through a variety of media and channels.”
About THUNDER FACTORY
THUNDER FACTORY was founded in 2000 and has built its reputation by delivering integrated performance-driven marketing services with a single-minded focus on helping clients build their business. The firm provides a comprehensive range of services in five key marketing areas: strategy and brand development; communications (including advertising, public relations and buzz/viral marketing); web development and interactive marketing; direct/online marketing; and partnership marketing. Consistent with its performance-driven marketing approach, the firm employs a unique results measurement methodology to demonstrate ROI for clients. THUNDER FACTORY has been honored two year running as one of the Silicon Valley Business Journal's 50 Fastest Growing Private Companies. Clients range from Fortune 100 corporations to mid-sized, pre-IPO companies, and include Ameritrade, AT&T Wireless/Cingular, Match.com, Computer Associates, Dr. Pepper/Seven Up Company, Fleetwood RV, McKesson Corp., San Jose State University and ZANTAZ. Headquartered in the San Francisco Bay Area, THUNDER FACTORY also has offices in Los Angeles, New York City, Newport Beach and London. For more information, visit www.thunderfactory.com.
Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 11-year history, Match.com has redefined the way people meet and fall in love and is credited with more marriages than any other site. Today, more than 15 million people around the world participate in the Match.com community, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose.
Match.com is the world's biggest online dating and personals property, according to the December 2005 global ranking of the Personals category by industry-leading independent measurement firm comScore Media Metrix. Number one across North America and Europe, Match.com operates leading subscription- based online dating sites in 32 countries, in 18 languages and spanning six continents. Match.com also powers online dating on MSN across Europe, Asia, the United States, Australia (NineMSN) and Latin America and is the premier provider of personals for [email protected]