WHAT WE DO
FLEETWOOD RV, SAN JOSÉ STATE UNIVERSITY CHOOSE THUNDER FACTORY FOR INTEGRATED MARKETING PROGRAMS
New Wins Cap Year of Increasingly Strong Momentum, Expanding Operations for San Francisco Bay Area Marketing Firm
SAN MATEO, CA (January 27, 2004) --THUNDER FACTORY, the San Francisco Bay Area-based integrated marketing firm dedicated to closing sales and driving revenues for clients, today announced two significant additions to its client roster.
The Fleetwood RV division of Fleetwood Enterprises, America’s leading manufacturer of recreational vehicles and manufactured housing, retained THUNDER FACTORY as agency of record for public relations, and awarded the shop a variety of other marketing assignments, including partnership marketing, promotions and product placement. The appointment followed a competitive review by the Riverside, CA company.
"We selected THUNDER FACTORY to play a key role in helping Fleetwood RV with its brand revitalization, public relations and marketing efforts," said Amy Coleman, Public Relations Manager for Fleetwood RV. "Their team of seasoned professionals has the innovative thinking and fresh approach to integrated marketing that has already had a major impact on our sales and marketing efforts."
In addition, San José State University selected THUNDER FACTORY to develop a complete integrated marketing strategy and program for the school’s Campus Village, a new, state-of-the-art housing facility scheduled to open in Fall 2005. San José State chose THUNDER FACTORY after conducting a nation-wide search and hearing competitive presentations.
"This project has the potential to transform San José State from what has been primarily a 'commuter school' to a vibrant residential academic community," said Ray Flatland, Managing Director of Project and Development Services for Jones Lang LaSalle Americas, Inc. "Our first priority is to fill those beds. After reviewing THUNDER FACTORY's unique approach to integrated marketing, we knew their team had the full range of capabilities we were looking for to meet and exceed our vision for the Village."
These wins and others, as well as expanded assignments from existing clients, have fueled the three-year-old THUNDER FACTORY to more than double its staff in the last year. The firm recently moved its Bay Area headquarters to larger offices in San Mateo, and opened an office in Los Angeles.
"To be growing and winning business against strong competition in this economic climate is especially gratifying," said Patrick Di Chiro, Chairman and CEO of THUNDER FACTORY. "Marketers are clearly responsive to our results-oriented, truly integrated approach. Clients and prospects appreciate the fact that, first and foremost, we think like business people."
About THUNDER FACTORY
THUNDER FACTORY was founded in 2000 to fill a void among marketing firms by delivering strategic, integrated marketing services with a single-minded focus on helping clients close sales and drive revenues. The firm provides a variety of services in four key marketing areas: strategy, communications (including advertising, public relations, web development and direct/online), partnerships, and marketing technology. Clients range from Fortune-100 corporations to mid-sized, pre-IPO companies, and cover a variety of categories, including consumer brands, financial services, healthcare, technology and higher education. Clients include Ameritrade, AT&T; Wireless, Fleetwood RV, McKesson Corp., San José State University and ZANTAZ. Headquartered in the San Francisco Bay Area, THUNDER FACTORY also has offices in Los Angeles and New York City, as well as affiliates in London, Hong Kong, Omaha and Phoenix. For more information, visit www.thunderfactory.com.
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