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Serving a broad range of marketing needs across many industries, from consumers brands, technology and financial services to health care and education; and from start-ups to Fortune 100 companies.





San Francisco Bay Area (September 8, 2004) --THUNDER FACTORY, the San Francisco Bay Area-based integrated marketing firm dedicated to closing sales and driving revenues for clients, today announced that it has named marketing industry veteran Barry Green to its Board of Directors.

Green joins THUNDER FACTORY's Board of Directors with more than 30 years of senior level experience in the global branding and corporate identity business. Previously, Green was Executive Vice President of Lippincott Mercer, one of the world's leading corporate identity and branding firms. Earlier in his career, he had served as a senior executive at Enterprise Group, a WPP company, and ran the branding practice at global ad agency, Chiat/Day.

"Barry Green is a leader in the marketing and branding industry, and we are proud to have him join our board," said Patrick U. Di Chiro, Chairman and CEO of THUNDER FACTORY, Inc. "Barry's long experience working with Fortune 100 global clients, as well as his strong strategic and operational capabilities, will prove invaluable as we continue to build THUNDER FACTORY into the world's leading integrated marketing firm."

As a member of THUNDER FACTORY's Board of Directors, Green will work with the senior team on the overall strategy for the firm, financial and business development, and international expansion. In addition, he will support THUNDER FACTORY in continuing to build a leadership position in the branding and corporate identity industry on a global basis.

"I am thrilled to be able to contribute my years of expertise in corporate branding to such an outstanding company," said Barry Green. "THUNDER FACTORY is a world class integrated marketing organization and I am eager to contribute to the future growth and success of the company as a member of the Board of Directors."

Green received his bachelor of science in Economics from the University of Pennsylvania and his MBA in Economics from the Wharton School of Finance. Throughout his career he has had extensive experience in international business, particularly in Latin America and Asia, serving as a consultant to the governments of Panama and Venezuela and to the Secretary General of China's External Trade Association-Taiwan. His expertise in brand identity has led to speaking engagements at conferences in Brazil, Japan, Mexico, Panama, Peru, South Korea, Taiwan and Venezuela.

Green previously served on the Board of Directors for Safe Horizons, an organization dedicated to providing support, preventing violence and promoting justice for victims of crime and abuse. He has also worked with Primary Stages, an Off-Broadway Theater Company, as Vice Chairman and Head of Marketing.


THUNDER FACTORY was founded in 2000 to fill a void among marketing firms by delivering strategic, integrated marketing services with a single-minded focus on helping clients close sales and drive revenues. The firm provides a variety of services in four key marketing areas: strategy, communications (including advertising, public relations, web development and direct/online), partnerships, and marketing technology. Clients range from Fortune-100 corporations to mid-sized, pre-IPO companies, and cover a variety of categories, including consumer brands, financial services, healthcare, technology and higher education. Clients include Ameritrade, AT&T; Wireless, Fleetwood RV, McKesson Corp., San José State University and ZANTAZ. Headquartered in the San Francisco Bay Area, THUNDER FACTORY also has offices in Los Angeles and New York City, as well as affiliates in London, Hong Kong, Omaha and Phoenix. For more information, visit