AOL Inc.
AT&T Wireless
First Franklin Direct
First National Bank of Omaha
Fleetwood RV
HighMark Capital/HighMark Funds
Loyola Marymount University
McKesson Corporation
PERSIST Technologies
Raindance Communications
San José State University
Stanford University

Serving a broad range of marketing needs across many industries, from consumers brands, technology and financial services to health care and education; and from start-ups to Fortune 100 companies.





Integrated Marketing and Branding Specialists Brought on Board to Support
Rapidly Expanding Client Base, Drive New Business Development

SAN MATEO, CA (February 3, 2004) -- THUNDER FACTORY, the San Francisco Bay Area-based integrated marketing firm dedicated to closing sales and driving revenues for clients, announced that it has relocated its Bay Area headquarters to accommodate rapid staff growth. The firm also announced that it has opened offices in Los Angeles and New York. In addition, THUNDER FACTORY announced the appointment of Eric Granof as Executive Vice President and Managing Director for the Los Angeles operation, and Chris De Maria as Senior Vice President and Managing Director of its new office in New York City.

“Clients have responded strongly to our fully integrated, results-driven marketing approach, and we’ve grown steadily as a result,” said Patrick Di Chiro, Chairman and CEO of THUNDER FACTORY. He cited new business over the past year from AT&T Wireless, Fleetwood RV, McKesson Corporation and San José State University, as well as expanding assignments from Ameritrade, ZANTAZ and Loyola Marymount University, as the impetus for the shop’s continuing expansion.

Granof joined THUNDER FACTORY following four years as a partner in the L.A. office of Lippincott Mercer. A veteran in brand strategy, integrated marketing and business development, he had previously held similar posts at Citigate Bass Yager in Los Angeles, where he worked on major client accounts such as Invesco, Exxon/Esso and AT&T. Granof also gained extensive branding experience while at Interbrand in San Francisco, working on high profile accounts such as HP, JAVA, Home Savings of America and Genentech.

De Maria comes to THUNDER FACTORY with more than 15 years of blue chip public relations, marketing and special events experience. A seasoned marketing communications professional, he recently served three years as VP of Communications for the Women's Tennis Association. Prior to his WTA work, De Maria worked more than a decade at Cohn & Wolfe, a leading international public relations agency, where he served as a VP and Group Manager for some of C&W's leading corporate clients, such as the US Postal Services, the Philip Morris Companies, BMW Automobiles, the Olympic Torch Relay and the US Census Bureau, among others.

“We’re already working with great clients in Southern California and New York, and talking with many more,” said Di Chiro. “It became clear we needed to establish a presence in both cities and bring in the experience, vision and leadership of professionals like Eric and Chris.”


THUNDER FACTORY was founded in 2000 to fill a void among marketing firms by delivering strategic, integrated marketing services with a single-minded focus on helping clients close sales and drive revenues. The firm provides a variety of services in four key marketing areas: strategy, communications (including advertising, public relations, web development and direct/online), partnerships, and technology. Clients range from Fortune-100 corporations to mid-sized, pre-IPO companies, and cover a variety of categories, from financial services to consumer brands, health care, technology and higher education. Clients include Ameritrade, AT&T Wireless, Fleetwood RV, McKesson Corp., San José State University and ZANTAZ. Headquartered in the San Francisco Bay Area, THUNDER FACTORY also has offices in Los Angeles and New York City, and affiliates in Seattle, Omaha and Phoenix. For more information, visit