Ameritrade
AOL Inc.
AT&T Wireless
Cabela's
FinancialCircuit
First Franklin Direct
First National Bank of Omaha
Fleetwood RV
HighMark Capital/HighMark Funds
HP
Loyola Marymount University
McKesson Corporation
mPower
OnStation
PERSIST Technologies
Post-X
Raindance Communications
Rotoplas
San José State University
Showtime
Stanford University
Symbian
VeriSign
Visa
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Clients: Case Studies >

PERSIST Technologies, Inc.

The Challenge:
To launch a new company, brand name and product in the crowded, competitive field of enterprise reference data storage.
Strategy:
Leverage PERSIST’s innovative technology and resulting storage cost reduction; pursue “push” strategy with reseller channel partners while generating end-user “pull.”
Execution:
  • Aggressive PR campaign to trade press targeting enterprise IT managers and industry analysts.
  • Website with key benefits called out on home page.
  • Marketing collateral targeting vertical product applications.
Results:
By the time of its first product launch in April 2003, PERSIST had secured a reseller agreement with HP, 35 media and analyst interviews, 12 media mentions and three enterprise customers.