Di Chiro/Chairman and CEO - Patrick Di Chiro founded THUNDER FACTORY
in 2000 because of his fundamental belief that the marketing industry has for
too long short-changed the client. Patrick envisioned a new kind of marketing
firm, one comprised of highly experienced marketers who are passionate about helping
clients succeed by building their businesses and growing their revenues. Thus
was born THUNDER FACTORY, combining the strategic rigor of a world-class consulting
firm…the creativity and branding expertise of an award-winning advertising/PR
agency…the ROI focus of a top direct marketing firm…and the technological
know-how of a leading online marketing company.
A 25-year veteran of international marketing and communications, Patrick’s
experience ranges from consumer/brand marketing and technology, to financial services
and healthcare. Prior to launching THUNDER FACTORY, Patrick served as Chief Communications
Officer of E*TRADE Group, Inc., the pioneering online brokerage and banking firm.
Formerly, he was VP of Global Technology Marketing for Visa International, and
Partner, Ketchum Worldwide. During his seven-year career at Ketchum, Patrick served
as Managing Director of Ketchum’s Asia-Pacific agency network, and was the
firm’s first Director of Global Account Development. In the mid-1980’s,
Patrick was Director of International Marketing and Communications for American
Express Company in New York City. In that capacity he played key roles in launching
numerous new American Express products worldwide, and in supporting the company’s
aggressive international M&A activities. Patrick was also VP Marketing-Client
Services of Armando Testa Advertising, Italy’s largest ad agency. He began
his career as director of communications for a large Washington, D.C.-based trade
Patrick serves on the Board of Directors of the Taproot
Foundation, an innovative
new organization that is redefining volunteering by combining the efficiencies
of traditional volunteer matching services with the quality management practices
of leading business consulting firms. Patrick’s goal at Taproot is to help
non-profit organizations expand and extend their vital community support initiatives
by providing them with the same quality marketing and communications services
that for-profit companies have access to.
A native of Naples, Italy, Patrick is working (in his spare time!) with an
Italy-based group of cuisine experts and investors to bring authentic Italian
wine and food culture to the San Francisco Bay Area.
Granof/Executive Vice President, Managing Director, Los Angeles -
Eric joined THUNDER FACTORY in 2003 in order to build the company’s Southern
California business. According to Eric, it was as simple as hearing THUNDER FACTORY’s
tag line, “Closing sales and driving revenues for clients,” that drew
his interest in the firm. Eric has a strong background in building and creating
brands, and is a strong believer that well managed brands have the ability to
drive consumer preference and ultimately drive sales for a company.
Prior to THUNDER FACTORY, Eric spent four years with Lippincott Mercer, a
leading corporate identity and brand strategy firm, as a Partner in its Los Angeles
office. Prior to Lippincott, Eric was a Senior Project Manager for Citigate Bass
Yeager in Los Angeles, where he managed a number brand strategy and communications
projects. Eric spent almost three years at Interbrand, where he was one of the
core team members, responsible for starting and growing the San Francisco office.
Some of the clients Eric has worked with over the years include, Home Savings
of America, Nissan, Genentech, Hewlett Packard, Microsoft, Park Place Entertainment,
Caesars Palace, TCW, Kaiser Permanente and Hilton Hotels, to name a few.
Eric has conducted branding seminars for multiple chapters of the American
Marketing Association, UCLA and the Executive MBA Program at Santa Clara University.
He has also recently co-authored an article on brand risk for RIMS’ national
publication. Eric holds a BA in Environmental Sciences from the University of
California, Santa Barbara and an MBA from the University of California, Irvine.