Strategic Business Creation™: It’s
not about buzz, it’s about biz.
Conventional providers of marketing services see their primary job as creating
awareness, which may (or may not) lead to tangible business results. (Cross your
fingers and hope it works!)
At THUNDER FACTORY, we believe our job is to help companies generate new or
incremental revenue streams - business it would not gain otherwise -
through the creation of new or enhanced sales channels and marketing opportunities.
We call it Strategic Business Creation.
Strategic Business Creation is built on four pillars:
- Integrated Marketing Strategy
- Tactical Execution
- Strategic Partnerships and Marketing Channel Management
- Sales Support and Development
Unlike traditional agencies, THUNDER FACTORY is
“discipline neutral” in its approach to developing integrated marketing
programs that help clients win. We never start with a bias for any particular
tactical approach. Instead, we make sure that the client’s goals and opportunities
first drive the integrated marketing strategy, and then the revenue-building tactical
campaign - not the other way around.
In contrast to programs that are conceived from the top down, and rationalized
from general marketing data and trends, THUNDER FACTORY
believes in building marketing programs from the customer upward. We employ innovative
technology and techniques to research and understand customer wants, needs, motivation
and behavior. We work with sales and marketing teams to understand fully what
really sells, then translate that knowledge into effective marketing programs.
This avoids the pitfalls of “hit-or-miss” marketing by ensuring a
strong fundamental connection to the customer.
Check our capabilities to see how we put Strategic
Business Creation into action. And check our client case studies to see how it