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Stanford University

Coherent Communication to the World’s Top Grad School Candidates

Stanford University engaged THUNDER FACTORY to bring coherence to its communications with students who had been accepted into its graduate school - but had not yet decided to attend. Previously, prospective grad students received an assortment of unrelated pamphlets and forms from various departments seeking to explain programs, procedures and administrative requirements. The overall impression was one of incoherence and confusion.

THUNDER FACTORY assembled all the necessary information, made it reader-friendly and packaged it in a single, comprehensive guide for incoming graduate students, designed to reflect the high standards for which Stanford is known. Stanford reports that the brochure has had a significant impact. Inquiries received by the Student Affairs office showed students were more prepared and less confused than in the past. Also, because the guide alerted international students to visa procedures, the office was able to handle the stricter processing requirements for international students in record time.