Capabilities: Strategy

Strategy is all about making smart decisions, based on hard facts, experience and insight. The process should always start with identifying and understanding what the customer truly wants and needs (too frequently, it does not work out this way). These critical customer insights then become the basis for all marketing strategies, tactics and campaigns.

At THUNDER FACTORY, we do the hard upfront work to develop strategies that create strong customer value, differentiate your offering, and build profitable customer relationships. Specifically, our strategy services include:

• Integrated marketing strategy
• Strategic positioning and brand strategy (external and internal) Communications strategy (advertising, media, direct, PR, IR, employee, partner)
• E-Commerce strategy
• Database strategy
• Technology strategy
• Market research