Capabilities: Partner Marketing

A leading business publication wrote recently that the age of partnerships is upon us. It’s easy to understand why. Some of the most effective and cost efficient marketing you can do involves partnerships and alliances. Partnership marketing leverages the affinity relationships, channels, and brand equity of other companies and brands to reach and acquire valuable new customers with your offerings. Usually at a fraction of the cost of “conventional” marketing methods.

THUNDER FACTORY is a leader in partnership marketing. We are highly experienced in developing business-building partner marketing programs for major corporations such as AT&T Wireless, Ameritrade, Visa, HP, Showtime, VeriSign, Prudential Financial, Starwood Hotels and Resorts and Best Western Hotels. Our approach to partner marketing is guided by the following tenets:

• Think strategically, but manage to the bottom-line; ultimately, it’s all about customer acquisition, activation and revenue-generation
• Build long-term strategic alliances, not one-off deals
• Focus on brand and customer relationships
• Leverage the full range of each partners’ product and marketing platforms
• Develop common deal constructs that ensure financial results, consistency
• Always drive marketing partnerships that are a win-win for all involved

Our partnership marketing services include:

• Partner programs for consumer and B-to-B product and services companies
• Co-marketing campaigns
• Corporate alliance initiatives
• Channel marketing programs
• Product placement
• VAR marketing programs
• Turn-key loyalty marketing programs to drive customer acquisition, activation and retention
• OEM and technology bundling deals
• Brand and product licensing partnerships