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Bay Area-based Integrated Marketing Firm Sets Up Shop in Los Angeles, Expands Team Roster With Notable Marketing Communications Professional

San Francisco Bay Area (August 23, 2004) - THUNDER FACTORY, one of the nation’s fastest growing integrated marketing services firms, today announced the opening of its new Los Angeles office and the addition of a marketing veteran to its growing national team. The firm recently established a full service office in Los Angeles, and hired Lisa Larroque as Vice President.

“We view Los Angeles and the greater Southern California region as lynchpins to our growth strategy,” said Patrick U. Di Chiro, Chairman and CEO of THUNDER FACTORY. “Our plan to capitalize on the expanding marketing opportunities in the region is to continue hiring integrated marketing standouts like Lisa Larroque. Lisa is a huge asset to our clients and our firm. She will play a significant role in strengthening THUNDER FACTORY’s growing position as a marketing industry leader in California and beyond.”

THUNDER FACTORY’s new Los Angeles office, headed by Executive Vice President and Managing Director, Eric Granof, is located in Woodland Hills, in the heart of the San Fernando Valley. The office will serve as the nucleus for the company’s current and future Southern California clients.

“This is a very exciting time for the company,” said Granof. “We have experienced an enormous growth period during the past year, and this is just the beginning of great things for THUNDER FACTORY in Los Angeles.”

Lisa Larroque comes to THUNDER FACTORY with more than 10 years of experience as a marketing and business consultant. She has extensive experience in online and integrated marketing, partnership marketing, strategic communications, CRM and change management. Formerly, Larroque managed online and partner alliance marketing at E*TRADE Group. She was also a consultant at E&Y/Cap Gemini and Accenture.


THUNDER FACTORY was founded in 2000 to fill a void among marketing firms by delivering strategic, integrated marketing services with a single-minded focus on helping clients close sales and drive revenues. The firm provides a full range of marketing services in four key areas: strategy, communications (including advertising, public relations, web development and direct/online), partnerships and technology. Clients range from Fortune-50 corporations to mid-sized, pre-IPO companies, and cover a variety of categories, from financial services to consumer brands, healthcare, technology and higher education. Clients include Ameritrade, AT&T Wireless, Fleetwood RV, McKesson Corp., Cabela’s, San José State University and ZANTAZ. Headquartered in the San Francisco Bay Area, THUNDER FACTORY also has offices in Los Angeles and New York City, as well as affiliates in London, Omaha and Phoenix. For more information, visit