Patrick Di Chiro, President, CEO and Founder
Thomas C. Edwards, Chairman
David Master, Executive Vice President
John McClave, Creative Director
Greg Xenakis, Executive Vice President

Patrick Di Chiro is President, CEO and founder of THUNDER FACTORY. A 23-year veteran of international strategy consulting, marketing and communications, Patrick works with Fortune 100 companies and start-up technology companies to help them create powerful brands, growing revenues and global leadership positions. Patrick oversees the company's strategic direction, operations and financial activities. In addition, he plays a senior consultative and quality control role on all THUNDER FACTORY client engagements.

Prior to founding THUNDER FACTORY, Patrick was Chief Communications Officer of E*TRADE Group, Inc., the Internet pioneer and global online financial services leader. In that role, he led all strategies and initiatives to protect, promote and expand E*TRADE's corporate brand and financial services operations worldwide. Patrick directed the company's corporate brand marketing strategies, global external and internal communications activities, investor relations, issues management and senior executive communications worldwide. He led the critical marketing and business integration efforts for a number of E*TRADE's most important strategic acquisitions and mergers. Patrick also served as E*TRADE's chief spokesman to the media, analysts and public markets worldwide.

Before E*TRADE, Patrick served as Vice President of Marketing for Visa International's Internet Products and Services Division. He had senior responsibility for directing global marketing and business development strategies to drive market share for Visa's technology-based products. Earlier, Patrick was a partner at Ketchum, the world's 6th largest public relations and integrated marketing-communications firm. While at Ketchum he directed the agency's activities in the Asia-Pacific region, and managed several global clients, including American Express, Visa International, Reebok and Philips.

Previously, Patrick served as Director of International Communications for American Express Company, and he was VP of Marketing and Client Services for Armando Testa, Italy's largest ad agency. Patrick can be reached at (650) 286-7353.

Tom Edwards is Chairman of THUNDER FACTORY. A 22-year veteran of strategic business development and marketing, Tom works closely with corporate management, partners and investors worldwide to create profitable new business opportunities, as well as reposition and strengthen existing businesses for strong growth and success. He leads business opportunities for clients by refocusing operational and financial strategies, creating and managing marketing channel and technology development opportunities, and driving innovative, brand-building partnerships.

Prior to joining THUNDER FACTORY, Tom was recruited by the founder and CEO of SkyMall, Inc. to create, reposition and turn around a range of businesses for this leading catalog aggregator. As President of SkyMall Ventures, Tom repositioned the core SkyMall catalog business into an e-commerce specialty retailer. In that capacity, he increased SkyMall's e-commerce revenues by more than 800 percent, and grew the e-commerce group's share of total revenues to over 30 percent. He also created two standalone businesses within SkyMall - one which managed end-to-end customer loyalty redemption and fulfillment solutions for a wide range of leading corporations. The other business was an interactive DVD enterprise that was a joint venture with Ritek, the major Tawian-based optical disk manufacturer.

From 1989 to early 1999, Tom was one of Visa USA's most senior executives in strategic business development, e-commerce and marketing. Most recently, he created and led a new Visa division that was charged with developing, financing and operating strategic business opportunities outside of Visa's existing core card payment industry competencies. As Senior VP of Emerging Technologies and Business Development for Visa, Tom led acquisitions and technology solutions development that resulted in several revenue-generating business initiatives for Visa in key areas such as e-commerce, broadband, B2B and order conveyance.

Previously, Tom was Vice President, Marketing and Product Development for Citicorp Credit Services, and Directory of Travel and Lodging Industry Marketing for American Express Company, both in New York City. Tom understands entrepreneurs because he has been one throughout his career. In the early eighties, he helped to found -- and led all marketing activities for --Protocom Devices, a start-up data communications company that he would take public in a $10 million IPO. Tom earned both his MBA and BA degrees from Pennsylvania State University. Tom can be reached at (602) 954-1176.


David Master is Executive Vice President in New York City. David brings over 20 years of planning, product development, managerial and marketing expertise in financial services and technology-based enterprises. Based in the New York City area, David plays a key role in managing THUNDER FACTORY clients on the East Coast.

Prior to his affiliation with THUNDER FACTORY, David was a Managing Director of the Optima Group, a national consultancy serving investment industry. At Optima Group, he managed a broad range of client engagements, including business analysis and strategy assessment, managerial facilitation, product development, and marketing program design and implementation. Among his clients were: Farmers Insurance, First Chicago/NBD, General Motors, National City Bank, Prudential Financial, Scudder Funds, and TIAA-CREF.

David joined Optima Group from the Chase Manhattan Bank, where he was a senior manager with the Vista Mutual Funds as well as the Global Investor Services Division, responsible for strategic planning and building new revenue opportunities in areas such as asset management, defined contribution & retirement services, cash management, and foreign exchange. Prior to Chase, he was head of Account Management for the Fiduciary Services Group at the Bank of New England Corporation and Director of Marketing for Commercial Banking.

Before focusing on financial services, David spent a significant number of years consulting to private developers and government agencies on energy and environmental matters, including such areas as independent power production, alternative energy technologies, and technology transfer.

David received an A.B. in Economics from Dartmouth College and an M.B.A. from the Yale School of Management.


John brings 25 years of experience in advertising and integrated marketing communications to THUNDER FACTORY. His experience as a writer and creative director runs the gamut from print and broadcast ad campaigns to collateral materials, corporate videos, website content, direct marketing, trade shows, annual reports, product promotions and corporate positioning programs.

Prior to joining THUNDER FACTORY, John was creative director and managing director of the San Francisco office of the London-based Citigate Group, an integrated communications agency focused primarily on corporate, financial services and technology clients. There, John led the development of campaigns for such clients as CNF Transportation and Emery Worldwide, Morgan Stanley Online, investment bankers Hambrecht & Quist, GT Global Mutual Funds and Vestek Systems.

Before Citigate, John was with Grey Advertising in San Francisco for seven years, starting as an associate creative director, then promoted to creative director. There his clients included Bank of America, Consolidated Freightways (later to become CNF), Farmland Industries, Wyse Technologies and Dialog Information Services.

The early part of John's career was spent in a variety of roles in advertising agencies as well as a stint on the client side at Bank of America, plus two years in independent video production.

Throughout his career, John has embraced the concept of truly integrated communications, without bias towards a particular medium or method as the solution for all challenges, and creating a consistent brand experience at every point that reaches the end user.


Greg Xenakis is Executive Vice President of THUNDER FACTORY. Greg is an experienced strategic and tactical marketing communications professional, whose consulting experience has spanned almost two decades in Silicon Valley. During this time, he has both participated in and been a student of the fascinating evolution and maturation of high-tech industries. In addition to technology and e-commerce, Greg has significant experience in financial services, telecommunications, corporate communications, and high-level media strategy and program execution.

He has helped to advance products and technologies in a wide range of market segments, and has held management and consulting positions in multi-national corporations, startups, industry consortia, corporate business units, and several marketing communications firms. Greg is an accomplished and versatile marketing writer with many ghosted and by-lined articles, dozens of white papers and backgrounders, and hundreds of press releases to his credit.

Most recently, Greg was a seed investor, consultant and strategic communications advisor to Portelco, a Hong Kong-based wireless ASP and mobile commerce enabler working with telecommunications firms and Internet-based media companies. Prior to this engagement, he served in a transitional VP role for Neale-May & Partners where he co-managed the E*TRADE account and consulted on agency growth, staff training, and productivity.

Greg also served as Director of Corporate Communications at both Signio (acquired by Verisign) and Vicinity (now publicly traded). For both of these Internet startups, he established strong base-line corporate and product positioning, built communications programs for key audiences, and managed the development of corporate web sites. Earlier in his career, he was the group PR manager for Sun Microsystems responsible for launching the SPARC brand, and served as VP of program and membership marketing at SPARC International, an industry trade association that he helped grow to more than 250 member companies.


About Us | Services | Knowledge Base | Partners | News & Events