Overview: TD AMERITRADE has been an industry leader in providing brokerage services since 1975, with a strong online presence. In fact, they were ranked #1 among online brokers
in Barron's 2007 Review of Online Brokers.

Business challenge: TD AMERITRADE needed to capitalize on a growing segment of its day trading audience, a high-volume, active group of traders with a sound understanding of
online trading.

Solution: THUNDER FACTORY created Izone.com, based on the creative theme "Live for the Trade." This theme resonated strongly with TD AMERITRADE's audience, communicating an enthusiasm and ease-of-use about the new service. The look and feel of the site featured colorful, active patterns and textures to reflect the personalities of the target audience.

Results: THUNDER FACTORY designed and developed the site in under 3 weeks.
TD AMERITRADE was thrilled with the results and reported a hugely successful launch
and continues to use the new service.