Overview: Maveron is a Seattle-based venture capital firm (co-founded by Howard Schultz, CEO of Starbucks) focused on helping entrepreneurs build great consumer brands, and enabling investors to obtain significant results. From eBay to Pinkberry, Maveron has been-and continues to be-ahead of the curve in identifying consumer trends, pinpointing opportunities, and delivering significant investor returns.

Business Challenge: To capture more mindshare and business of entrepreneurs and investors looking to break into the consumer market.

Solution: We needed to effectively communicate the breadth and depth of Maveron's experience, its laser-focus on consumer brands, and its unique collective brand personality. We created a new, highly interactive website that features dynamic content, video, a new blog, and social media channels to "open the conversation" between Maveron and its key audiences.

Results: Maveron's new website is a valuable tool in connecting with entrepreneurs and investors, identifying new opportunities, and ultimately building the next great consumer brand. Equally important, the new site clearly defines and communicates Maveron's unique point of difference in the VC space.