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THUNDER FACTORY is currently developing strategic
marketing and communications technologies that will
help clients strengthen productivity, speed time to
market and lower marketing costs. These proprietary
applications will automate core marketing and communications
functions including: strategy development, competitive
analysis, brand strategy and development, naming, message
architecture, public relations and investor relations
strategies, and advertising/creative strategy.
In developing these unique new technologies, THUNDER
FACTORY's goal is to reverse the 80/20 rule that has
long ruled the marketing industry. By automating the
80 percent of basic marketing functions (that are rapidly
becoming commoditized anyway), THUNDER FACTORY will
help companies focus the majority of their efforts and
resources on customized marketing strategies and initiatives
that build strong brands and drive growing revenues
- faster and more cost-efficiently. As such, THUNDER
FACTORY will provides valuable productivity-enhancing
and efficiency-building solutions for marketers worldwide.
The following technology solutions are currently in
development:
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Brandscend� |
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Automated
strategic marketing applications that help companies
plan, develop and manage powerhouse brands that
drive strong customer relationships, growing revenues
and long-term business results |
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StrategyTracker� |
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Customized
client extranet, featuring Web-based tools to
facilitate and accelerate key marketing areas
such as competitive monitoring, strategic planning,
messaging and program/knowledge management |
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MarketCockpit� |
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Fully
integrated Web-based marketing applications platform
that easily interfaces with customers' enterprise
infrastructure. MarketCockpit integrates best-of-breed
online marketing applications in one convenient
and powerful marketers' "cockpit" |
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LaunchAccelerator� |
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Five-stage
online planning program designed to accelerate
and streamline new company start-ups and product
launches |
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