A leading business publication wrote recently
that the age of partnerships is upon us. It’s easy to understand
why. Some of the most effective and cost efficient marketing
you can do involves partnerships and alliances. Partnership
marketing leverages the affinity relationships, channels, and
brand equity of other companies and brands to reach and acquire
valuable new customers with your offerings. Usually at a fraction
of the cost of “conventional” marketing methods.
THUNDER FACTORY is a leader in partnership
marketing. We are highly experienced in developing business-building
partner marketing programs for major corporations such as Ameritrade,
Visa, HP, Showtime, VeriSign, Prudential Financial, Starwood
Hotels and Resorts and Best Western Hotels. Our approach to
partner marketing is guided by the following tenets:
Think strategically, but manage to the bottom-line;
ultimately, it’s all about customer acquisition, activation
and revenue-generation
Build long-term strategic alliances, not one-off
deals
Focus on brand and customer relationships
Leverage the full range of each partners’
product and marketing platforms
Develop common deal constructs that ensure financial
results, consistency
Always drive marketing partnerships that are a
win-win for all involved
Our partnership marketing services include:
Partner programs for consumer and B-to-B product
and services companies
Co-marketing campaigns
Corporate alliance initiatives
Channel marketing programs
VAR marketing programs
Turn-key loyalty marketing programs to drive customer
acquisition, activation and retention
