Demand Generation is all about:
Understanding the ‘sea change’ that has taken place in the buying/selling process (Hint: the buyer is now in charge!)
Using the full range of strategies, channels and tactics to generate interest and then leads
Effectively leveraging magnetic content and thought leadership
Nurturing and scoring leads throughout the revenue cycle
Knowing exactly when to give leads to sales (e.g., “never drink a wine before its time”)
Continuing to manage the prospect/lead feedback loop
Close more sales, drive more revenues, create Brand Ambassadors who recommend your product/service
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