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Thunder Factory Demand Generation
Demand Generation is all about:
  • Understanding the ‘sea change’ that has taken place in the buying/selling process (Hint: the buyer is now in charge!)
  • Using the full range of strategies, channels and tactics to generate interest and then leads
  • Effectively leveraging magnetic content and thought leadership
  • Nurturing and scoring leads throughout the revenue cycle
  • Knowing exactly when to give leads to sales (e.g., “never drink a wine before its time”)
  • Continuing to manage the prospect/lead feedback loop
  • Close more sales, drive more revenues, create Brand Ambassadors who recommend your product/service

  • Download FREE Demand Generation Whitepaper