Patrick Di Chiro
THUNDER FACTORY NAMES DAVID B. MASTER EXEC.
VP; WILL DIRECT FIRM's EAST COAST MARKETING ACTIVITIES
NYC-based Executive Brings Significant Experience in Global
Financial Services, Technology and Energy
New York, NY (March 18, 2002) - THUNDER
FACTORY, an integrated marketing and strategic communications
firm focused on closing sales and driving revenues for clients,
today announced that it has named David B. Master as executive vice
president to oversee the firm's marketing consulting activities
in the eastern U.S. David brings over 20 years of planning, product
development, managerial and marketing expertise in financial services,
technology, energy and environment to THUNDER FACTORY.
"David Master has incredibly deep marketing experience, both as
a consultant and senior level corporate executive," said Patrick
Di Chiro, president and CEO of THUNDER FACTORY. "We are excited
about David leveraging his considerable experience, contacts and
skills to help our growing stable of clients achieve - and exceed
- their revenue goals, and build leadership brands. With his New
York City base of operations, David will also play a key role in
leading the firm's development in the critical East Coast market."
Prior to joining the THUNDER FACTORY team, David was a managing
director of the Optima Group, a national consultancy serving the
financial services industry. At Optima Group, he managed a broad
range of client engagements, including business analysis and strategy
assessment, managerial facilitation, product development, and marketing
program design and implementation. His clients included Farmers
Insurance, First Chicago/NBD, General Motors, National City Bank,
Prudential Financial, Scudder Funds, and TIAA-CREF.
Previously, David served in a variety of marketing and product management
positions at Chase Manhattan Bank, where he was a senior manager
in the bank's Vista Mutual Funds as well as the Global Investor
Services Divisions. He was responsible for strategic planning and
building new revenue opportunities in areas such as asset management,
defined contribution & retirement services, cash management, and
foreign exchange. Before Chase, David was head of Account Management
for the Fiduciary Services Group at the Bank of New England Corporation
and director of marketing for Commercial Banking.
Earlier in his career, David spent several years consulting to private
developers and government agencies on energy and environmental matters,
including such areas as independent power production, alternative
energy technologies and technology transfer.
About THUNDER FACTORY
THUNDER FACTORY is an international marketing company that specializes
in closing sales and driving revenues for clients. The firm provides
a full range of integrated marketing strategy and communications
agency services, including brand strategy and channel development,
strategic partnerships, advertising, public relations, direct marketing,
online marketing, sales promotions and events marketing. THUNDER
FACTORY also offers a range of marketing applications, which
leverage the power of technology to streamline, strengthen and accelerate
the marketing process and generate stronger results for clients.
Based in San Mateo, CA, THUNDER FACTORY has affiliates in
New York City, London, Hong Kong, China, Singapore, Taiwan and Australia.
The firm's Web address is www.thunderfactory.com.