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Patrick Di Chiro
(650) 286-7353
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THUNDER FACTORY NAMES DAVID B. MASTER EXEC. VP; WILL DIRECT FIRM's EAST COAST MARKETING ACTIVITIES

NYC-based Executive Brings Significant Experience in Global Financial Services, Technology and Energy

New York, NY (March 18, 2002) - THUNDER FACTORY, an integrated marketing and strategic communications firm focused on closing sales and driving revenues for clients, today announced that it has named David B. Master as executive vice president to oversee the firm's marketing consulting activities in the eastern U.S. David brings over 20 years of planning, product development, managerial and marketing expertise in financial services, technology, energy and environment to THUNDER FACTORY.

"David Master has incredibly deep marketing experience, both as a consultant and senior level corporate executive," said Patrick Di Chiro, president and CEO of THUNDER FACTORY. "We are excited about David leveraging his considerable experience, contacts and skills to help our growing stable of clients achieve - and exceed - their revenue goals, and build leadership brands. With his New York City base of operations, David will also play a key role in leading the firm's development in the critical East Coast market."

Prior to joining the THUNDER FACTORY team, David was a managing director of the Optima Group, a national consultancy serving the financial services industry. At Optima Group, he managed a broad range of client engagements, including business analysis and strategy assessment, managerial facilitation, product development, and marketing program design and implementation. His clients included Farmers Insurance, First Chicago/NBD, General Motors, National City Bank, Prudential Financial, Scudder Funds, and TIAA-CREF.

Previously, David served in a variety of marketing and product management positions at Chase Manhattan Bank, where he was a senior manager in the bank's Vista Mutual Funds as well as the Global Investor Services Divisions. He was responsible for strategic planning and building new revenue opportunities in areas such as asset management, defined contribution & retirement services, cash management, and foreign exchange. Before Chase, David was head of Account Management for the Fiduciary Services Group at the Bank of New England Corporation and director of marketing for Commercial Banking.

Earlier in his career, David spent several years consulting to private developers and government agencies on energy and environmental matters, including such areas as independent power production, alternative energy technologies and technology transfer.

About THUNDER FACTORY
THUNDER FACTORY
is an international marketing company that specializes in closing sales and driving revenues for clients. The firm provides a full range of integrated marketing strategy and communications agency services, including brand strategy and channel development, strategic partnerships, advertising, public relations, direct marketing, online marketing, sales promotions and events marketing. THUNDER FACTORY also offers a range of marketing applications, which leverage the power of technology to streamline, strengthen and accelerate the marketing process and generate stronger results for clients. Based in San Mateo, CA, THUNDER FACTORY has affiliates in New York City, London, Hong Kong, China, Singapore, Taiwan and Australia. The firm's Web address is www.thunderfactory.com.


   
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