THUNDER FACTORY'S Initial Clients Include Prudential Financial, Visa
International, ZANTAZ, mPower, Loyola Marymount University

SAN MATEO, CA (December 6, 2001) - THUNDER FACTORY, a new integrated marketing and strategic communications firm focused on closing sales and driving revenues for clients, has been launched by a group of marketing, advertising and PR executives who share a vision to re-claim the business-building legacy of the global marketing and communications industry. The firm's Web address is

THUNDER FACTORY offers a full range of marketing consulting and communications agency services to deliver integrated solutions that help clients gain market traction quickly. The firm is structured to ensure that each client receives the day-to-day attention of senior, business-focused marketing executives who are doers, not just strategists.

"If a marketing firm is not focused on increasing the sales and revenues of its clients, then it's probably wasting the clients' money," said Patrick Di Chiro, president and CEO of THUNDER FACTORY. "Our goal is simple: To increase our clients' top-line and bottom-line results, and build their brands for long term market leadership."

Strategic Initiatives

THUNDER FACTORY's operating philosophy, called Strategic Business Creation™, focuses on counseling clients to do the right things -- implementing the right mix of integrated marketing strategies and business-building tactics to create new revenue opportunities for clients. To advance this philosophy, THUNDER FACTORY has launched multiple strategic marketing initiatives. These include:

Marketing Technologies - The firm is working with leading software companies to develop and offer a range of business-building marketing applications that exploit the power of technology to strengthen, streamline and accelerate the marketing process.
Virtuous Value Circle Marketing Vehicle - Based on many years of working with leading brand marketers and media organizations, the firm has created an innovative direct action marketing vehicle that joins marketers, their target customers and media organizations in a Virtuous Value Circle.
Proprietary Research Device - THUNDER FACTORY is building a new research product that uses advanced technology to connect and engage immediately with highly sought after -- but traditionally hard to reach -- customer segments.

Experienced Management Team

's principals have many years of international experience creating brand, shareholder and customer equity for Fortune 100 enterprises as well as emerging technology companies. As president, CEO and founder of THUNDER FACTORY, Patrick Di Chiro brings 23 years of marketing and communications experience to delivering business-building results for clients.

Prior to founding THUNDER FACTORY, Patrick was chief communications officer of E*TRADE, the leading online financial services company. Before that, he was VP of Internet and technology marketing at Visa International, and a partner at Ketchum, the world's sixth largest public relations firm. Earlier in his career, Patrick served as director of international marketing communications for American Express Company.

Other members of the THUNDER FACTORY management team include:
Thomas C. Edwards, Chairman -- A 21-year marketing and business development veteran, Tom previously was president of SkyMall Ventures, where he created and led several profitable new businesses for this leading catalog aggregator. Earlier, Tom was one of Visa USA's highest-ranking executives in strategic business development. Tom earned his MBA from Pennsylvania State University.
Howard Green, Executive Vice President - Howard has played a key role in creating and building franchise markets at companies such as Apple, IBM, SPRINT, and a number of prominent start-ups. An expert in technology and international corporate marketing, Howard earned his MBA from UCLA.
Greg Xenakis, Executive Vice President - Greg's experience in strategic and tactical marketing/communications spans almost two decades in Silicon Valley. Greg has served as a group PR manager at Sun Microsystems, a senior vice president at a leading communications firm, and director of corporate marketing for three technology companies: Signio (acquired by Verisign), Vicinity (now publicly traded) and Portelco, a Hong Kong-based wireless services company).
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