Press Releases

Share the latest thoughts, news, and performance-driven, integrated marketing ideas with Chairman and CEO Patrick Di Chiro.

February 10, 2006

Super Bowl Ads Actually Work?!

I have to admit, I was one of the true Super Bowl advertising disbelievers. I just could not see the ROI of spending millions on a 30 second spot -- and that does not even include the costs of producing the ad. But, after this recent game, when the power of the Super Bowl commercial "afterlife" really came into its own, I am now starting to change my tune.

Continue reading "Super Bowl Ads Actually Work?!"

Posted by Patrick at 04:33 PM | Comments (0)

October 17, 2005

Lies Your Ad Agency is Telling You

Have you heard the latest cliche now being parroted by advertising agency types: "Of course, we're media agnostic."

This verbal sleight of hand is used by agencies to get clients and prospects thinking that they truly believe and participate in integrated marketing. The reality is usually far different.

But that's not the only howler that you can hear emanating from the advertising community these days. Herewith, as a community service, is a quick compendium of other lies that ad agencies frequently tell. See how many you have heard before.

Continue reading "Lies Your Ad Agency is Telling You"

Posted by Patrick at 11:34 PM | Comments (0)

October 11, 2005

The Trend Trap

The intrepid trend spotters who brought us "metrosexuals" are now trying to sell the newest guy phenomenon, the "ubersexual" (looks like Germany has finally replaced France and "Cool Britannia" as the European style paragon). Who knew?!

Continue reading "The Trend Trap"

Posted by Patrick at 06:24 PM | Comments (0)

September 05, 2005

Brands in Crisis

Our hearts and prayers go out to the victims of Hurricane Katrina. The previously unimaginable scenes of destruction, suffering and despair that have filled our TV screens during the past week will have a lasting impact on our national psyche. At least one can hope they will. Katrina clearly exposed the dangerous flaws in our country's post-9/11 crisis preparedness capabilities, as well as the inadequacy of America's coastal flood control and conservation efforts. But, the disaster also laid bare basic flaws in our national priorities -- e.g., how the world's richest and most powerful country actually treats its most vulnerable citizens.

Continue reading "Brands in Crisis"

Posted by Patrick at 06:39 PM | Comments (0)

August 17, 2005

"Of course, we're media neutral."

Have you heard that one yet? It's the latest cliche from the industry that lives by them. What it really represents is a last gasp attempt by the big ad agencies to justify their relevance in a global marketing industry that is threatening to pass them by.

Continue reading ""Of course, we're media neutral.""

Posted by Patrick at 01:57 PM | Comments (0)

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