2007 was an exciting year of explosive digital innovations and adoptions that has left us all wondering whether we're about to burst Bubble 2.0 and - perhaps more eagerly than in years past - what's next?
Here are a few trends I think we can expect ...
- The bubble won't burst. Not this year anyway. The combination of a major election, the Beijing Olympics and the continuing writers' strike in Hollywood will present a wealth of online opportunity.
- The mobile revolution will really (finally) begin. Fueled by social networking and more all-in-one gadgets that are finally getting it right, we'll see a significant rise in mobile browsing, connecting, shopping, advertising, etc.
- Blogs go big. With blogs already established as a true consumer-trusted information source, this year we can expect to see more "team" blog entries (like the Huffington Post) as well as big media making major acquisition plays for those that effectively supplement their editorial.
- Online TV viewing gains steam. Fueled by the writers' strike, as well as big time newcomers like Hulu, the shift toward online TV viewing will be noticeable in 2008 and offers the most likely opportunity for "the next YouTube" to arise.
- "Attentioning" emerges as an evolutionary lynchpin. Referring to profile portability and user-controlled privacy, movements like OpenID and APML will lead to further socialization of all online activities and infinitely sophisticated behavioral targeting opportunities for marketers.
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