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THUNDER FACTORY Clients
Advisor Software, Inc.
AOL Inc.
AIA
Attributor
AT&T Wireless
Avery Dennison RIS
Cabela's
Chemistry.com
Citysearch.com
Computer Associates
Dell, Inc.
Dr. Pepper/Seven Up Co.
Executive Council of New York
Extra Space Storage
Factiva
Financial Crossing
Fleetwood RV
Fortify Software
HighMark Funds
ITP
Johnson & Johnson
Kiersted / Systems
Lollipop Theater Network
Loyola Marymount University
Match.com
McKesson Corporation
Magliner
Medallia
The NPD Group
Oakley
Patrina Corporation
Prudential Financial
PSOMAS
REX & Co.
San Jose State University
San Mateo Public Library
The Core List
Showtime
Stanford University
TD AMERITRADE
University of California Santa Cruz
ValleyCrest Companies
Velocity Commercial Capital
Visa International
Vonage
ZANTAZ
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Building PSOMAS' Business
Overview: Psomas is a leading consulting engineering firm specializing in the land development, water and transportation markets.

Business challenge: Psomas is divided into nine divisions in geographically dispersed locations. Without a singular, overarching brand position, each division was communicating independently of one another, fragmenting the Psomas brand and business.

Solution: After extensive internal and external interviews, THUNDER FACTORY created a brand positioning that captured the essence of Psomas: "Better People, Better Solutions, Better Results." This drove the comprehensive integrated program, which included a new website, sales collateral system, direct mail and more.

Results: The new positioning strategy helped to not only create a compelling and differentiating brand strategy for the company, but more importantly unified the company's nine divisions around a single brand. Additionally, the new website and collateral material, clearly articulate the structure of the organization in a way that eliminates confusion and clearly shows the capabilities of the firm in an exciting and relevant manner.