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THUNDER FACTORY Clients
Advisor Software, Inc.
AOL Inc.
AIA
Attributor
AT&T Wireless
Avery Dennison RIS
Cabela's
Chemistry.com
Citysearch.com
Computer Associates
Dell, Inc.
Dr. Pepper/Seven Up Co.
Executive Council of New York
Extra Space Storage
Factiva
Financial Crossing
Fleetwood RV
Fortify Software
HighMark Funds
ITP
Johnson & Johnson
Kiersted / Systems
Lollipop Theater Network
Loyola Marymount University
Match.com
McKesson Corporation
Magliner
Medallia
The NPD Group
Oakley
Patrina Corporation
Prudential Financial
PSOMAS
REX & Co.
San Jose State University
San Mateo Public Library
The Core List
Showtime
Stanford University
TD AMERITRADE
University of California Santa Cruz
ValleyCrest Companies
Velocity Commercial Capital
Visa International
Vonage
ZANTAZ
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Building Kiersted / Systems' Business
Overview: Kiersted / Systems is a leader in electronic discovery and legal technology consulting, offering customized solutions to help businesses of all sizes manage the complexities of today's legal environment.

Business challenge: Kiersted was known primarily as a legal technology provider, but needed to capitalize on its real strengths: a consultative approach and partnership style to serving clients.

Solution: THUNDER FACTORY conducted a comprehensive brand assessment process with the Kiersted / Systems team and developed a new positioning platform around "A Deeper Understanding." The new platform served as the foundation for all communications, including a new website, tradeshow programs, online and off-line advertising and more.

Results: The new positioning and creative work, which includes a corporate website, collateral system, tradeshow programs and direct mail, has helped Kiersted / Systems develop consistent, impactful marketing and communications.