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San Francisco  /  New York  /  Los Angeles  /  Houston
Tom Lucente
Creative Director
Tom Lucente joined THUNDER FACTORY in 2004, bringing with him nearly two decades of experience as a creative professional. His award-winning background includes concept development and copywriting for digital, print, broadcast, outdoor, collateral and direct response communications, as well as brand positioning and naming, campaign integration, and strategic planning.

During his career, Tom has created and executed successful marketing campaigns for many leading technology and consumer brands, including Adobe Systems, AT&T; Wireless, Autodesk, Blue Shield of California, Compaq, Dell, eBay, Epson, E.&J.; Gallo, GE Capital, HP, Jelly Belly, Kikkoman, Mazda, National Semiconductor, Palm, Sunsweet, and 3Com. At THUNDER FACTORY, he has been instrumental in creating work for Chemistry.com, Extra Space Storage, Factiva, ITP, Johnson & Johnson, Kiersted / Systems, McKesson, The NPD Group, REX & Co., San Jose State University, The Core List, TD Ameritrade, and Velocity Commercial Capital.

Before joining THUNDER FACTORY, Tom served as Copy Director at Haggin Marketing, Inc., a major catalog and direct response agency in Northern California. Prior to that, he held the position of Vice President/Associate Creative Director for nine years at FCB San Francisco. Tom is an avid jazz enthusiast with a personal collection of more than 1,600 jazz albums.