• Social media is an open, democratized new media channel—but it's also a powerful set of interactive tools for communicating and interacting
  • Social media is a cultural phenomenon that is NOT going away (even if one social media brand falters...and plenty will)
  • It's about a human conversation—not talking "at" or broadcasting "to" others
  • Keep it real, authentic and genuine—or forget it
  • Blogs, Facebook, Twitter, YouTube are not the entirety of social media
  • Social media can be an extraordinary brand—building asset — it can also be a negative word of mouth accelerant
  • Social media success takes time and patience—you've got to stick with it
  • And, your social media efforts should not be relegated to an "intern" (like too many companies are doing)