- Social media is an open, democratized new media channel—but it's also a powerful set of interactive tools for communicating and interacting
- Social media is a cultural phenomenon that is NOT going away (even if one social media brand falters...and plenty will)
- It's about a human conversation—not talking "at" or broadcasting "to" others
- Keep it real, authentic and genuine—or forget it
- Blogs, Facebook, Twitter, YouTube are not the entirety of social media
- Social media can be an extraordinary brand—building asset — it can also be a negative word of mouth accelerant
- Social media success takes time and patience—you've got to stick with it
- And, your social media efforts should not be relegated to an "intern" (like too many companies are doing)
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