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THUNDER FACTORY Selected by RSM McGladrey’s New York Office and The Camden Group

Agency Providing Integrated Marketing and Communications Support to Leading Accounting and Healthcare Consulting Firms

SAN FRANCISCO, December 2, 2008 - THUNDER FACTORY, the fast-growing integrated marketing firm that specializes in using digital media and interactive marketing to deliver measurable results for clients, today announced the addition of RSM McGladrey Inc., the nation’s fifth largest accounting firm, and The Camden Group, a Top 20 healthcare consulting firm, to its client roster.

 THUNDER FACTORY will be responsible for building RSM McGladrey’s brand and helping to drive business, specifically for its New York City-based practice. This will include a fully integrated marketing program that involves strategic branding, interactive communications, advertising and special events.

 “We selected THUNDER FACTORY because of its results-driven approach to integrated marketing communications,” said Barbara Casulli, Sr. Director, Marketing, RSM McGladrey. “We are looking to THUNDER FACTORY to provide us with smart strategic thinking and innovative creative to help us spur brand recognition and growth in our critical New York Region.”

THUNDER FACTORY is also working with The Camden Group to continue to build its healthcare consulting brand at the national level, through a comprehensive thought leadership program and interactive digital media outreach.

“The THUNDER FACTORY team impressed us with their deep healthcare expertise, creative thinking and responsiveness to our needs,” said Steven Valentine, President, The Camden Group. “Our goal is to expand from our strong base in California and the Midwest to serve hospitals, health systems and medical groups throughout the United States, and we believe THUNDER FACTORY will be a great marketing partner to help us achieve that.”

“We are proud to welcome RSM McGladrey and The Camden Group to our growing roster of blue chip clients,” said Patrick U. Di Chiro, Chairman and CEO of THUNDER FACTORY. “Even with the challenging economic situation (or perhaps because of it), we’ve continued to attract leading clients who are looking to focus and strengthen their marketing strategy to compete more effectively and win in an increasingly challenging marketplace. And that is exactly what we are doing for RSM McGladrey and The Camden Group.”

Current THUNDER FACTORY clients include the leading healthcare services company McKesson Corporation; the online financial services pioneer TD AMERITRADE; the e-discovery consulting leader Kiersted/Systems; the top independent film company Magnolia Pictures; and start-ups such as Omni ID and Quintel Technologies.

About RSM McGladrey
RSM McGladrey is a leading professional services firm providing accounting, tax and business consulting. RSM McGladrey operates in an alternative practice structure with McGladrey & Pullen LLP, a partner-owned CPA firm that delivers audit and attest services. Through separate and independent legal entities, they work together to serve clients’ business needs. Together, the companies rank as the fifth largest U.S. provider of accounting, tax and business consulting services (source: Accounting Today), with 8,000 professionals and associates in nearly 100 offices. RSM McGladrey Inc. and McGladrey & Pullen LLP are member firms of RSM International, an affiliation of independent accounting and consulting firms. RSM McGladrey is the official accounting, tax and business consulting firm of The PGA of America.

About The Camden Group
Based in El Segundo, Calif., The Camden Group provides a vast array of consulting services in areas ranging from strategic and business planning, hospital operations improvement and hospital and physician alignment. Since its founding in 1970, The Camden Group has advised more than 1,000 hospitals, medical groups, outpatient facilities, and other healthcare organizations nationwide.

Since its founding in 2000, THUNDER FACTORY has built a national reputation for creating integrated, big idea-driven marketing solutions and campaigns that help clients build their business. The firm provides a comprehensive range of strategic, marketing, communications and interactive services, with a strong focus on helping clients use the latest digital media and marketing technology to generate better results. THUNDER FACTORY's clients range from Fortune 50 corporations to leading mid-sized companies and startups. Headquartered in San Francisco, THUNDER FACTORY also has offices in Los Angeles, New York City and a satellite office in Houston. For more information, visit and the firm's blog at