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THUNDER FACTORY Completes Web Re-Design Project for the Executive Council of New York

New site reflects leadership, innovation and inspiration of New York's premiere business forum

New York (January 27, 2006) - THUNDER FACTORY, the fast-growing integrated marketing firm delivering performance-driven results to blue chip clients worldwide, has just completed the Web site redesign for The Executive Council of New York, a highly acclaimed business network for senior executives, their advisors and capital markets professionals.

The new site will support The Executive Council of New York's member base of more 3,500 business leaders. It will also serve as an effective tool in keeping members informed on the Council's high profile conferences, executive education programs and member-hosted gatherings. Additionally, the site will focus on critical business and leadership issues at the forefront of corporate America today by acting as an online hub for relevant research and white papers from major companies comprising the Executive Council's membership.

"The redesign reflects the growth and broad industry focus of the Executive Council's members," stated Bob Johnston, president & executive director of The Executive Council of New York. "With the help of the strong team we worked with at THUNDER FACTORY, we examined the architecture and the user journey with a fresh perspective. The new site offers a more streamlined and clean approach and is truly representative of where we are today. We interviewed the top integrated marketing firms in the country for this project and THUNDER FACTORY'S team is best of class."

"THUNDER FACTORY opened its New York office in 2005 and we couldn't have asked for a more prestigious client to be our ambassador in this critically important market," said Patrick U. Di Chiro, chairman and CEO of THUNDER FACTORY, which is based in the San Francisco Bay Area. "THUNDER FACTORY brought a combination of strategic insights and strong creative execution to the table for the Executive Council's new Web site design, which is now cleaner, more contemporary and provides better navigation for its members."

The new look and feel of the site, combined with easy-to-navigate information architecture, creates an environment that complements and reflects The Executive Council of New York's brand repositioning of "Innovate, Inspire." Additionally, the site features resources for effective networking tools, including member directories, special offers and a list of advisory board members. For more information, visit

About The Executive Council

The Executive Council is a non-profit organization that brings together New York's business community for the purposes of fostering knowledge-sharing and business networking in a professional environment. The Executive Council programs focus on critical business and leadership issues at the intersection of technology and business, with unique industry programs focusing on venture capital, security, and corporate governance, among others. Its initiatives and corporate members contribute to the economic prosperity of the region while fostering knowledge and information sharing, professional development and partnership opportunities for our members. The Executive Council Corporate Members range from AT&T, IBM and Microsoft to TimeWarner, Citibank, and Merrill Lynch as well as many other large and emerging growth technology and financial services companies and major law and accounting firms.


THUNDER FACTORY was founded in 2000 to fill a void among marketing firms by delivering integrated performance-driven marketing services with a single-minded focus on helping clients build their business. The firm provides a variety of services in four key marketing areas: strategy development, communications (including advertising, public relations, web development and direct/online marketing and collateral development), partnerships, and brand development. Clients range from Fortune 100 corporations to mid-sized, pre-IPO companies, and include Ameritrade, AT&T Wireless/Cingular, Computer Associates, Dr. Pepper/Seven Up Company, Fleetwood RV, McKesson Corp., San Jose State University and ZANTAZ. Headquartered in the San Francisco Bay Area, THUNDER FACTORY also has offices in Los Angeles and New York City, as well as affiliates in London, Hong Kong and Salt Lake City. For more information, visit