Newsletter Registration
Scroll Up
Scroll Down
San Francisco  /  New York  /  Los Angeles  /  Houston
THUNDER FACTORY Selected by REX & Co. for Integrated Marketing and Communications Program

THUNDER FACTORY Develops New Brand Positioning,
Tagline and Website

THUNDER FACTORY, the fast-growing integrated marketing firm specializing in digital media and brand marketing, today announced the addition of REX & Co. to its growing client roster. REX & Co. offers a revolutionary home finance product which enables homeowners to convert the equity in their homes into cash without interest charges or monthly payments.

THUNDER FACTORY has already created a new brand positioning, tagline and marketing collateral for REX & Co., and recently built and launched an all-new website for the company ( Additionally, THUNDER FACTORY will support REX & Co. with an ongoing integrated marketing and communications program, which includes advertising, online marketing and event marketing.

"We are thrilled to be working with REX & Co., which has developed one of the most innovative financial products I have ever seen," said Patrick U. Di Chiro, Chairman and CEO of THUNDER FACTORY. "Our team is very excited about helping REX & Co. build a strong consumer brand and driving sales through a hard-hitting integrated marketing and communications program."

About REX & Co.

REX & Co., through its REX Agreement, is the only company in the United States that enables homeowners to convert their equity into cash with no debt, no interest, and no monthly paymentsóever. Neither a lender nor a bank, REX & Co. is a respected pure equity home finance and real estate investment company with a single-minded focus on creating smart alternatives for homeowners to access their homesí equity. REX & Co. was founded in 2004 and is a privately held company. REX & Co.ís lead investors include AIG Financial Products Company and Royal Bank of Scotland/Greenwich Capital. For more information, visit


Since its founding in 2000, THUNDER FACTORY has built a national reputation for delivering integrated, big idea-driven marketing services that help clients build their businesses. The firm provides a comprehensive range of services in five key areas: integrated marketing strategy/brand development; communications (including online/offline advertising, public relations, blogs, collateral development and event marketing); digital/Interactive marketing (including web development, online/email marketing, mobile marketing, search marketing and online promotions); direct response marketing; and partnership marketing/sales promotions. THUNDER FACTORY's clients range from Fortune 50 corporations to leading mid-sized companies and start-ups, and include Johnson & Johnson, TD AMERITRADE, McKesson Corp.,, Visa International, Avery Dennison, Vonage, Dell, Extra Space Storage and ValleyCrest. Headquartered in San Francisco, THUNDER FACTORY also has offices in Los Angeles, New York City and a satellite office in Houston. For more information, visit