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THUNDER FACTORY Announces Creative Team Promotions

Matt Goodson, Promoted to Executive Creative Director;
Tom Lucente Promoted to Creative Director;
Mike Zimmer Promoted to Senior Art Director

THUNDER FACTORY, the fast-growing integrated marketing firm specializing in digital media and blue chip brands, today announced the promotions of key creative team members. In their expanded roles, each of these creative leaders will make key contributions in driving THUNDER FACTORYís growth by developing breakthrough creative ideas and programs for the firmís growing national client base.

Matt Goodson joined THUNDER FACTORY in 2002, and has been instrumental in building the firm's creative capabilities and leading what has evolved into a world-class team. As Executive Creative Director, Matt will oversee the creative operations of the firm, while helping to drive strategic initiatives in digital media and new business. Prior to joining THUNDER FACTORY, Matt held senior creative and copywriting positions at the Salt Lake City Olympic Games, marchFIRST, Y&R Advertising and others.

Tom Lucente, who joined THUNDER FACTORY in 2003, will now step into the role of Creative Director. Tom currently leads the creative operations of THUNDER FACTORY's San Francisco office, and will now expand that role to include Los Angeles and New York City. He will report to Matt Goodson. Tom Joined THUNDER FACTORY after having worked for nearly 20 years in senior creative and copywriting positions at top 10 agencies such as FCB.

Mike Zimmer, who joined THUNDER FACTORY a year ago, is promoted to Senior Art Director. Reporting to Tom Lucente, Mike will continue to help set the highest creative standards for the firmís integrated marketing campaigns.

"I am thrilled to announce these promotions which clearly demonstrate the firm's growing creative firepower," said Patrick U. Di Chiro, Chairman and CEO of THUNDER FACTORY. "Matt started with me in the firm's early days, and his incredible professionalism, team mentoring and single-minded focus on big ideas have played an essential role in getting THUNDER FACTORY to where it is today. I am looking to Matt to help us take THUNDER FACTORY to the next level of growth and success. Tom is literally a rock in our creative department, consistently delivering great work that exceeds clients' expectations. And, Mike Zimmer is one of the greatest young star designers with whom I have had the pleasure to work."

"I am incredibly proud to work with these creative leaders and look forward to their continued commitment to building our clients' business," Di Chiro added.


Since its founding in 2000, THUNDER FACTORY has built a national reputation for creating integrated, big idea-driven marketing solutions and campaigns that help clients build their businesses. The firm provides a comprehensive range of services in five key areas: integrated marketing strategy and brand development; communications (including online/offline advertising, public relations, collateral development and event marketing); digital/Interactive marketing (including web development, online/email marketing, social media communications, mobile marketing, search marketing and online promotions); direct response marketing; and partnership/strategic alliance marketing and sales promotions. THUNDER FACTORY's clients range from Fortune 50 corporations to leading mid-sized companies and start-ups, and include Johnson & Johnson, TD AMERITRADE, McKesson Corp.,, Visa International, Avery Dennison, Vonage, Dell, REX & Co., Extra Space Storage and ValleyCrest. Headquartered in San Francisco, THUNDER FACTORY also has offices in Los Angeles, New York City and a satellite office in Houston. For more information, visit and the firm's blog at