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RSS FeedTrendwatch / December 2007

5 Trends to Expect in 2008

2007 was an exciting year of explosive digital innovations and adoptions that has left us all wondering whether we're about to burst Bubble 2.0 and - perhaps more eagerly than in years past - what's next? Here are a few trends I think we can expect ...
  1. The bubble won't burst. Not this year anyway. The combination of a major election, the Beijing Olympics and the continuing writers' strike in Hollywood will present a wealth of online opportunity.
  2. The mobile revolution will really (finally) begin. Fueled by social networking and more all-in-one gadgets that are finally getting it right, we'll see a significant rise in mobile browsing, connecting, shopping, advertising, etc.
  3. Blogs go big. With blogs already established as a true consumer-trusted information source, this year we can expect to see more "team" blog entries (like the Huffington Post) as well as big media making major acquisition plays for those that effectively supplement their editorial.
  4. Online TV viewing gains steam. Fueled by the writers' strike, as well as big time newcomers like Hulu, the shift toward online TV viewing will be noticeable in 2008 and offers the most likely opportunity for "the next YouTube" to arise.
  5. "Attentioning" emerges as an evolutionary lynchpin. Referring to profile portability and user-controlled privacy, movements like OpenID and APML will lead to further socialization of all online activities and infinitely sophisticated behavioral targeting opportunities for marketers.

    6. Want more? Request the expanded PDF.


RSS FeedBlips / December 2007

Space vs. Face War Wages On

And unfortunately for MySpace, Facebook’s open API arms them with a platoon of independent developers. Spacelift is amongst the latest independent apps available to Facebook users, enabling users to import pieces of their MySpace profiles – like personal details and top friends – into their Facebook accounts with a Facebook aesthetic. I think the implication potential is obvious here.  Want the app?  Access it here.

Zonbu For The Environmentally-Responsible

It’s the first zero-emission computer – small and compact, capable of playing your multimedia files, and only $99.  The “catch” is external data storage (rather than a sizeable hard drive) … will the affordability and environmental benefits offer enough counter-balance that this will catch on?  Check it out: www.zonbu.com 

Unype’s Virtual Earth

Unype has mashed up Google Earth with Skype for socially interactive map exploration – of the real Earth.  Basically, you can use your existing Skype account (or create a new one) for an avatar-based multi-user Google Earth experience.  Also available as a Facebook application, it allows you to interact with other Facebook users that are using the tool at the same time as you.  Download it here: www.unype.com
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