Overview: Two of Alberta's leading fitness brands, CLUB FIT and World Health Club, recently merged to form World Health. With 19 clubs throughout Calgary and Edmonton, the new World Health is now the leading fitness chain in Western Canada.

Business Challenge: Bringing together two very different cultures, uniting the brands, retaining its current membership, and reaching out to new and prospective members.

Solution: We positioned World Health as a truly exceptional fitness experience that's both fun and easy for its members. We brought this positioning to life through a complete integrated marketing program that included a new logo, tagline, website, collateral system, uniform design, online and off-line advertising, search marketing, social media and more.

Results: The new campaign is driving sales and expansion throughout the region, with plans for opening new facilities this year.