Building The Camden Group's National Presence
Overview: The Camden Group provides a full range of healthcare business consulting services to more than 1,000 hospitals, health systems, and medical groups across the country.
Business Challenge: While The Camden Group has always been regarded as one of the most talented, dynamic group of thought leaders in the industry, they have had difficulty establishing a national presence.
Solution: THUNDER FACTORY developed a new brand positioning that reflects The Camden Group's deep expertise and strong credibility within its industry. Based on this positioning, we created a bold new look and feel, and leveraged timely and valuable content and insights from their leadership team to better showcase their unique expertise. We extended their new brand across a broad variety of channels, including a new website, collateral system, newsletters, direct mail and email marketing.
Results: The Camden Group has reported landing several new projects through our various marketing activities, most notably through the new website and our SEO/SEM strategy.